Toyota's marketing efforts in North America have focused on emphasizing the positive experiences of ownership and vehicle quality.[52] The ownership experience has been targeted in slogans such as "You asked for it! You got it!" (1975–1979), "Oh, what a feeling!" (1979 – September 1985, in the US),[52] "Who could ask for anything more?" (September 1985 – 1989),[53] "I love what you do for me, Toyota!" (1989–1997), "Everyday" (1997–2001)", "Get the feeling!" (2001–2004), "Moving Forward" (2004–2012),[54] and "Let's Go Places" (2012–present).[55]

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