In 1936, Toyota entered the passenger car market with its Model AA and
held a competition to establish a new logo emphasizing speed for its new
product line. After receiving 27,000 entries, one was selected that
additionally resulted in a change of its moniker to "Toyota" from the
family name "Toyoda". The new name was believed to sound better, and its
eight-stroke count in the Japanese language was associated with wealth
and good fortune. The original logo no longer is found on its vehicles,
but remains the corporate emblem used in Japan.
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